Essential Jewelry Sales Skills

First and foremost, people who seek success in their professional career!
Salespeople with at least 45 days of orientation and familiarization in the store.
Experienced salespeople oriented to their own personal growth . . . those always seeking innovative ideas to enhance a strong career path.
Owners/managers who understand the sales process and are seeking ideas and strategies to sustain their education plan and motivate salespeople on a daily basis.

What makes your store significantly unique and different in the minds of your customers?
When buying jewelry, do prospects think of you first, second, third . . . or not at all?
5 ways to sell your store’s unique qualities in your sales presentation.
Exceed the expectations of your customers in ways you never thought of.

The indisputable importance of the first 30 seconds after a customer has entered your store.
3 sure fire ways to introduce yourself and begin a conversation with your customer.
6 things that annoy your potential customer and are guaranteed to cost you a sale before you even begin your relationship.

5 questions that will get your customer talking and start your relationship off on the right foot.
Is anybody listening? Why we are always thinking about what we’re going to say next.

Making your presentation from your customer’s perspective rather than your own.
Using your customer’s favored words and phrases to demonstrate and validate your understanding of what they are looking for.
3 important tools to use in every sale.
5 ways to use trial closing questions to encourage the customer’s interest and participation in the presentation.
Selling without over selling.

Identifying genuine concerns versus frustrating stalls.
7 tough objections customers will express and how to respond with integrity and confidence.
Turning objections into confirmed sales.

How to use the add-on sale to exceed your customer’s expectations every time.
5 reasons we prejudge our customers and avoid suggesting the add-on.
When to suggest an add-on and what to say to grab the continued interest of the customer.
How to make multiple add-ons and a customer for life . . . it’s easier than you think!

10 obvious verbal and non-verbal buying signals that salespeople frequently miss.
3 buying fears that every customer experiences from the moment they enter your store – how can you easily alleviate those fears and make the sale?
Why “sure” sales are lost when a salesperson fails to close.
Rejection – what it is – why it hurts – how to deal with it.
12 integrity based closing techniques that work every time.

5 reasons we just don’t T-O.
How a successful T-O will exceed the expectations of your customer.
The conditions under which a T-O must be considered.
3 very creative ways to T-O with positive results for both you and the customer.

Your customer book: Do you have one? Are you using it to your greatest advantage?
5 excellent ways to maintain contact with your customers without feeling like you’re “bugging” or “hassling” them.

8 point Strategic Sales Plan: A proven system that can increase your sales by 10 to 15% . . . easily!
Success – what it is – how to get it – motivating yourself every day.

Jewelry Sales Training International
PMB 345, 8711 E. Pinnacle Peak Rd.
Scottsdale, AZ 85255

Toll Free: (800) 338-5831
Local: (480) 451-8808
Fax: (480) 451-9372